I'm Annie.

I design business strategies, brand identities, websites, and workflows.

Everything your business needs to look credible, run properly, and make money.

Tell me where you're at →
Annie Vickrey

Experience across agencies, startups, and founder-led businesses.

Professional experience
LevLane Digitas Health R/ND 8bit Studio
What people who worked with me say

Annie contributed to the selection of optimized processes that saved us money and time. She knows the ins and outs of the C-suite, the management team, and the needs of the intern, and how they all go together to create one cohesive organization. From marketing to sales to strategy, I would trust my greatest endeavor or biggest challenges with the person who would actually get it done.

Drew PrescottCEO, R\ND — where I was Director of Operations

She takes the time to get organized, asks questions to fully understand the scope of projects, and displays a genuine interest in optimizing workflows that benefit multiple cross-teams. A critical thinker and solution-driven team member.

Roxie DonaldMy manager at Digitas Health — where I was a Digital Producer

Annie has the qualities of a leader I would hope to see in a Senior UX/UI designer. She has gone above and beyond to produce exemplary results, and is able to see the unique qualities each of her teammates brings to the table.

Melinda WiseUX Designer, RenPSG

What does the business need next?

Select anything that sounds familiar. You don't need to diagnose it correctly.

Strategy

Brand & experience

Technology

Operations

None of these quite explain it

Business problems have a habit of spreading.

I look across the business, find the point creating the most friction, and determine what is worth fixing first.

How it spreads
  1. StrategyAn unclear offer
  2. Brandbecomes a messaging problem
  3. Technologybecomes a website problem
  4. Operationsbecomes a lead problem
How it gets fixed
  1. StrategyMarket + competitive research
  2. Branda message that matches the offer
  3. Technologya site built to carry it
  4. Operationsfollow-up that actually runs

Recent work

MedSpaMaker — desktop
Website Lead capture CRM Follow-up Booking Analytics Docs
Workflow map

MedSpaMaker

A service idea taken through validation, offer, brand, build, and the operations that make it run without me in the room.

What I did

  • Market research, offer and pricing strategy
  • Brand direction and messaging
  • Site architecture, design, and build
  • Lead capture, integrations, and operating documentation

Result

Average build time went from 6 hours to 49 minutes.

See the site →

Albanian Government Design System Proposal

196 institutional websites, one public system — without asking any institution to surrender its identity.

What I did

  • Audited the ecosystem and identified recurring site archetypes
  • Established shared information architecture
  • Designed reusable, accessible components and templates
  • Proposed a pilot, governance, and rollout model

Result

A working proposal showing how citizens could get a consistent way to find information and access services across every institution.

See the system →

Russ Hickman Photography

Twenty-eight years of wedding photography, published as one page Google can barely read.

What I did

  • Crawled the whole property, not just the homepage
  • Audited with PageSpeed, axe-core and SEOptimizer
  • Mapped who arrives and what stops them
  • Rebuilt to the diagnosis

Result

A dated, tool-backed diagnosis, and a rebuild that gives every wedding, venue and price its own crawlable URL — turning a 28-year archive from a liability into the differentiator. No post-rebuild scores claimed until it ships.

See the site →

Concepts and prototypes from 2026.

ND Med Spa
Pets & Passports
IKONS
Vizuala Diagnostika

ND Med Spa

Aesthetics

View the site

Start with where you are.

Four steps. You only have to do the first one.

  1. Step one

    Show me what you have.

    Send whatever already exists — the idea, the site, the documents.

  2. Step two

    We find the actual problem.

    I look across strategy, brand, technology and operations.

  3. Step three

    We define the intervention.

    Priorities, scope, budget — and what should wait.

  4. Step four

    I help make it real.

    Advise, design, build, launch, or keep it running.

Reasonable questions before handing someone your business problems.

How much does it cost?

Focused engagements generally start at $2,000. Final cost depends on the problem, research required, and whether you need recommendations, implementation, or ongoing support. If your budget is smaller, tell me anyway — if I can define a useful piece of work at that scale, I will, and if I can't, I'll say so.

How long does it take?

A focused audit or strategy engagement may take several days. Design, implementation, or launch work usually takes several weeks. Timing also depends on how quickly you can provide assets, answer questions, and make decisions.

Do I need to know exactly what I need?

No. You can arrive with a defined project, a vague concern, or several apparently unrelated problems. Part of my job is determining what deserves attention first.

What will you need from me?

Context, honest answers, timely decisions, and any assets only you can provide. I can do the investigation and production. I cannot independently determine what is inside your head.

Can you work with my existing team?

Yes. I can fill a specific gap, lead a cross-functional project, translate between disciplines, or help an internal team get through a problem it has been circling for too long.

What happens after the project?

You can take over with the systems, documentation, and training needed to operate independently, or retain me for ongoing optimization, content, operations, and support.

Bring me the idea, the existing business, or the inexplicable mess.

I'll help you determine what it needs, what it doesn't, and the most sensible way forward.

Bringing with you
Which situation are you in?
What can you realistically invest?

A range is enough. I'll tell you what it can accomplish and recommend the most useful version of the work at that scale.

0 things sound familiar